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We draw inspiration from myriad sources‭, ‬by the form of things and‭ ‬also by their spirit‭. ‬The desert‭ ‬culture teaches us certain values of utilitarianism‭, ‬asceticism‭, ‬and‭ ‬modularity‭, ‬which have become intrinsic to our design philosophy‭. ‬We are inspired by nature‭ ‬—‭ ‬the purist aesthetic of the desert‭; ‬the simple lines of dunes‭, ‬the delicate patterns of sea and sand ripples‭, ‬traditional architecture‭ ‬—‭ ‬building materials‭, ‬geometric patterns and the play of light and shadows‭, ‬traditional crafts‭- ‬sadu weaving‭, ‬fishing gear‭, ‬wood‭-‬working‭, ‬clay containers‭, ‬and countless other sources of tangible and intangible Gulf culture‭.