Zeri Crafts was founded in Kuwait in 2010 to reinterpret the richness of Gulf handicrafts.
Our name refers to the fine gold thread that embellishes the region's traditional gowns.
Our ambition is to breathe new life into our craft heritage through new creative expressions of form, utility, textures, and colors.
Our products are inspired by traditional handicrafts and are defined by high craftsmanship, fine materials and exclusive design.
About Zeri Crafts
We draw inspiration from Gulf heritage, reinterpreting it in a modern and contemporary light, with an eye to craftsmanship, design and quality. As we believe that beauty and ideas come from within, by re-visiting our traditional rituals, patterns and crafts we aspire to safeguard our cultural heritage.
Zeri Crafts launched its first collection in May 2012 at Sadu house, Kuwait’s home of bedouin weaving. The unique handwoven textiles are inspired by intricate Sadu patterns while the mubkhar is a modern version of our beloved incense burner.
Old is Gold
“Zeri” derives from the persian word for gold “zar,” meaning gold thread. Originally made from real silver and gold leaf paper wrapped around a silver thread, it has been used to adorn clothing women’s thobes and men’s bishts.
Zeri thread conveys beauty, lightness, and continuity. This symbolism is at the heart of the brand. The ubiquitous black Khaleeji cloak, abaya, is brought to life when you add “zeri” to it. This is precisely what we aspire to do, run a gold thread on Gulf heritage and bring it into our lives and homes in a modern and appealing way.
Homage to a Gulf Icon
Rooted in culture yet modern and elegant, Zeri Crafts reinterprets the mubkhar, this most ubiquitous of Gulf vessels. Beautifully executed by award-winning silversmith/designer Nedda El-Asmar, its design is inspired by the striking geometric patterns of Gulf architecture. Blending beauty, utility and sculptural form, our mubkhar is an icon of simplicity and function, further enriching the cultural ritual of incense burning.
Handmade in Abu Dhabi, our camel leather creations convey our desert heritage in a modern and elegant light. The camel, the noblest of desert animals, is intrinsic to Gulf culture, having for centuries been at the heart of desert life. Today, it remains one of our most ubiquitous icons.
Revisiting Sadu Weaving
An old nomadic tradition, Sadu is the form of weaving performed by bedouin women throughout the Gulf. Although sedentarization led to the slow demise of this art form, Sadu remains part of the cultural landscape.
Our collection of handwoven textiles celebrates the beauty of Sadu. Uwairjan and Midhkhar patterns appear throughout the pieces, marrying familiar symbols with contemporary living.
Our philosophy is that less is more. With that in mind, we strive to develop few but fine pieces. All of our creations are developed carefully, some of them -- such as the incense burner and textiles -- taking years in the making. All have benefitted from professional design, quality inputs, and expert craftsmanship.
Safat 13005. Kuwait
T +965 9940 2406